The work behind the words

Shipped, not shelved. A few of the systems and products I've helped build.

Shopify Collabs feature pages: creator search and filters, automatic commission payouts, and consolidated creator profiles

Shopify · Staff Content Designer

Rebuilding Collabs as one connected system, for the merchants running it and the creators using it.

Content strategy Information architecture Content design

Shopé, the ChatGPT-powered shopping assistant in the Shop app, showing a chat helping a shopper find shorts

Shopify · Content Craft Lead

Shaping the prompts and content standards behind an AI shopping assistant that launched to 100M users.

Prompt design Conversational design Systems thinking

The Gravity tone spectrum for the Shop app: Straightforward, Approachable, and Memorable, with do and don't examples

Shopify · Content Craft Lead

Designing a voice and tone system that gave the Shop app one voice across two very different audiences, merchants and shoppers.

Design systems Voice and tone Content systems

Password-protected, not locked away. Say the word and I'll send it over.